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People’s grasp of scientific debates such as climate change, can improve if the information they receive builds on the fact that cultural values influence what and whom they believe (Kahan, 2010). This suggests that enhancing visibility with the aim of stimulating action requires a move beyond just providing more information on climate change and adaptation information and going beyond the traditional conception of risk communication such that what is provided is more closely aligned to the cognitive and emotional needs of both policy makers and the public. In so doing this would lead to creating an environment for open-minded, unbiased consideration of the best available scientific information.