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Enhancing awareness of the need for adaptation requires information that recognises the diversity of the audiences and that is consistent with an environment for open-minded, unbiased consideration of the best available scientific information

Concerns have recently been raised that although levels of concern and awareness about, and the scientific basis for, climate change have been increasing over the past 20 years, progress on mitigation and adaptation is far less than would be expected (Pidgeon, 2012). Possible explanations cited are issues of fatigue, the impact of the global financial crisis, distrust and the influence of climate sceptics, and the deepening politicisation of climate change. Pidgeon (2012) also noted that other global/ societal, environmental or personal issues occupy the ‘finite pool of worry’ and what matters most in citizen engagement is the expressed ‘issue importance’ (Nisbet and Myers, 2007), rather than their basic levels of expressed concern.

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