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Most national adaptation strategies are being implemented (or will be implemented) by government/interministerial committees or working groups. The objective of these working groups is to create a forum for cross-department working, as well as to reach out to businesses and citizens at the national, regional and local levels. This approach confirms an acceptance of adaptation as something that must be implemented by stakeholders at all levels and in all areas of society, and not something to be pursued in isolation of other policy objectives, programmes and services (EC, 2013). Adaptation is an emerging policy area and it is important for government (national or regional) to facilitate dialogue with the relevant stakeholders and to be leading by example until adaptation becomes firmly embedded. Thus the ambition to mainstreaming adaptation with existing national programmes and policies is central to all NAS. As with mainstreaming adaptation, communication and awareness raising is another key principle that many NAS have in common. Effective communication and raising awareness on climate change adaptation is seen as important factor for successful implementation (McCallum et al., 2013).