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Communicating adaptation

While effective communication is key to motivate and support adaptation policy and practice, it has received very little attention so far. The choice of means (websites, social media, printed material, mass media, workshops, and many other) depends on the specific goals of the communication and the resources available. Elements of a good communication strategy include the development of solid content (sound science, target group framing), the inclusion of non-scientific factors (emotions, norms and values), the involvement of skilled messengers as well as a process for its evaluation (Wirth et al. 2014).